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Splash into Spring



We are Seafolly. Playful and adventurous, we make the most of every moment.

Dive in wherever you are, it’s the start another iconic summer with Seafolly. The much anticipated Spring campaign is set in the Cooloola Coast in Queenland, where sun, sand and sea have sculpted the landscape of a 50km remote strip stretching between Noosa and Rainbow Beach. Open skies, 700,000 year-old coloured sand dunes and an infinite horizon were the idyllic backdrop for Seafolly’s new swim, overswim and activewear collection.

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Pre-sunrise start times and 4WD journeys along the pristine coastline served to inspire the naturally beautiful, playful spirit of 24 year-old Danish model, Emma Stern, and rising 26 year-old Australian model, Victoria Lee. Leading Australian photographer and ex-Olympic swimmer, Simon Upton, was in his element reading the tides, sunlight, and winds along sandy beaches – his fourth consecutive season for Seafolly. Stylist, Sara Smith; hair stylist, Sophie Roberts; and make-up artist, Peter Beard, also gave their collective expertise, capturing sun-kissed perfection and the effortless ‘top knot’ style of endless summer days.Studios