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In November 2023 our Beach Club terms and conditions will be changing. Rest assured that you are keeping your tier and any rewards you have accrued.

1. Terms are changing in clauses 4, 8, 23, and 61: Removal of the 14-day notice.

2. Terms are changing in clause 53 / d: Removal of the One Time Beach Gift.

We are not making any changes to how we are handling and acquiring consumer data. Please note, that if you do not agree with the changes and want to opt out of the Beach Club program, please contact us.

Please read the terms and conditions displayed before using the seafolly.com website. By using the seafolly.com website, you are deemed to have read the terms and conditions and be bound by them.

Seafolly Australia trades under the entity Seafolly Pty. Limited, ABN 43 001 537 748 ,3&4 The Mill, 41-43 Bourke Road, Alexandria NSW 2015, Australia and IRD 120127365 for New Zealand.
Seafolly Australia – United States trades under the entity of Seafolly LLC, Sales and Use Tax No: 102456847, with registered address of Box 527, 3983 South McCarran Blvd Reno, NV 89502 United States; with address currently in use of 1135 Newport Center Drive, Newport Beach, CA, 92660 United States.
Seafolly Australia – Singapore trades under Seafolly International Pte Ltd, UEN 200405811N, 6001 Beach Rd, #14-01 Golden Mile Tower, Singapore, 199589. 
Seafolly Australia – United Kingdom, VAT GB86343112000


Please review our privacy policy which govern this website in order to understand how these are applied.


This website has been developed for use by customers and intended customers. You agree not to use the website in any way that causes or is intended to cause access or the website to be damaged, interrupted, or impaired in anyway including but not limited to:

  • Causing annoyance or nuisance inconvenience or mischief
  • Fraudulent purposes or in connection with unlawful or criminal activity
  • Breach of copyright, trademarks, confidence, privacy or any other right

Copyright 2012 Seafolly


When you place an order to purchase a product from Seafolly, we will send you an email confirming receipt and details of your order. Our acceptance of this offer to purchase will be at the time we dispatch that product to you and a confirming email in this regard is sent. The acceptance will be complete at this time. It is agreed at the time you place an order it is your intention to enter into a contract with Seafolly Pty Limited.


Australia regional site: prices are shown in AUD and will be charged in AUD, even if the currency converter tool is applied to show the conversion rate in an alternate currency.
United States regional site: prices are shown in USD and will be charged in USD, even if the currency converter tool is applied to show the conversion rate in an alternate currency.
Singapore regional site: prices are shown in SGD and will be charged in SGD, even if the currency converter tool is applied to show the conversion rate in an alternate currency.

United Kingdom regional site: prices are shown in GBP and will be charged in GBP, even if the currency converter tool is applied to show the conversion rate in an alternate currency.

Seafolly list products for sale on its website as indicated. Whilst we use our best endeavours to fulfil such orders, we cannot be held responsible if the products are not available at a given point in time. It is further noted that dispatch times indicated below are a guide and are not guaranteed dispatch times and should not be relied upon as such.

Not all items listed online are available in store.


Seafolly.com assumes all sales are made to persons over the age of 18. If you are under 18, you need to have the involvement of a parent or guardian.


Payment is only accepted by means of the credit card types as shown and PayPal, ApplePay, Google Pay and Shop Pay. We are unable to process any other form.


We reserve the right to make changes to our website, policies, terms and conditions at any time.


Should you breach any terms or conditions, and we take no action against you, we shall be entitled to invoke our rights and remedies in any other situation where you breach these conditions.


The above terms and conditions are governed by the laws applicable of the state of New South Wales in Australia. Both parties submit to the non exclusive jurisdiction of the New South Wales Courts.


Seafolly is proud to be a member of the Ethical Trading Initiative (ETI), a leading alliance of companies, trade unions and NGOs that promotes respect for workers’ rights around the globe. Read more about here.


These Terms and Conditions apply to all Gift Cards issued by:
Seafolly Pty Ltd (ABN 43 001 537 748) (Seafolly) Australia.
Seafolly Pte Ltd (Company Reg No. 200405811N) (Seafolly) Singapore.
Seafolly LLC (Seafolly) United States.

1. Introduction

1.1. To the extent permitted by law, these Terms of Use contain the full set of conditions governing the purchase, issue, redemption and use of your Seafolly Gift Card. Any recipient of the Gift Card should be directed to these Terms of Use to ensure that they are appropriately informed before they make use of their Gift Card.

1.2. Customer service and any Seafolly team members are unable to apply the voucher to an order that has already been processed.

1.3. If you have any questions or would like more information about your Gift Card, please contact: Seafolly Australia: customercareau@seafolly.com.au on 1300 420 811 within Australia or on +61 2 9291 8309 from outside Australia

Seafolly United States: customercareus@seafolly.com.au on +1 213 510 2926

Seafolly Singapore: customercaresg@seafolly.com.au on +65 800 852 5046

Seafolly United Kingdom: customercareuk@seafolly.com.au on +61 2 5850 3739 (+44 8082 58422)

2. Accepting the Gift Card and agreeing to these Terms of Use

By purchasing, redeeming, attempting to redeem or otherwise using a Gift Card, you accept and agree to be bound by these Terms of Use.

Purchasing the Gift Card

2.1. Gift Cards may be purchased at participating Seafolly Concept Stores in Australia, Singapore or United States, or at Seafolly online.

2.2. The initial value deposited to the account of the Gift Card is determined as at the time of purchase, in local currency and no further amounts may be deposited following purchase.

2.3. Gift Cards may not be cancelled once payment has been processed. Gift Cards are not (in part or in full) refundable or redeemable for cash.

3. Purchases using the Gift Card

3.1. You may use your Gift Card to purchase goods from the Seafolly online stores trading in the currency of purchase origin:

Seafolly Australia: https://au.seafolly.com/

Seafolly Singapore: https://sg.seafolly.com/

Seafolly United States: https://us.seafolly.com/

Seafolly United Kingdom: https://uk.seafolly.com/

You may use your Gift Card to purchase at any Seafolly Concept Store operated by Seafolly.

3.2. Please note, gift cards purchased in AUD/USD but redeemed in NZD/CAD are converted to NZD/CAD at checkout using the exchange rate on the day redeemed.

3.3. Your Gift Card is only valid for use at participating Seafolly Concept Stores and the online stores as detailed above; and cannot be used with any other reseller of Seafolly branded goods. Gift cards purchased can not be used at a Seafolly Concept store or online store trading in a different currency than that used to purchase the Gift Card.

3.4. Your Gift Card may only be used to make purchases up to the value contained on the Gift Card. If you wish to make a purchase of goods for an amount that exceeds the value on your Gift Card, you must pay the excess using another payment method.

3.5. No change will be given where any value or credit balance remains on the Gift Card following a purchase of goods.

3.6. Your Gift Card cannot be used to purchase another Gift Card.

3.7. You must spend a minimum of USD$50 in order to use your Gift Card to purchase Seafolly product.

3.8. Customer service and any Seafolly team members are unable to apply the voucher to an order that has already been processed.

3.9. Beach Club rewards cannot be used as a tender for the purchase of Gift Cards.

4. No cash advances

You cannot obtain any cash advance with your Gift Card.

5. Expiry and value balance

5.1. Your Gift Card will be valid for 3 years from the date of purchase. The value of any unused balance on the Gift Card after the date of expiry will be forfeited and will not be refunded, credited or transferred to any replacement or new Gift Card. It is your responsibility to ensure the value placed on the Gift Card is redeemed within that time frame.

5.2. You can confirm the expiry date and balance of your Seafolly Gift Card and your transaction history via our online chat function or by contacting our Customer Care team:

Seafolly Australia: customercareau@seafolly.com.au on 1300 420 811 within Australia or on +61 2 9291 8309 from outside Australia

Seafolly United States: customercareus@seafolly.com.au on +1 213 510 2926

Seafolly Singapore: customercaresg@seafolly.com.au on +65 800 852 5046

Seafolly United Kingdom: customercareuk@seafolly.com.au on +61 2 5850 3739 (+44 8082 58422)

or by presenting your Gift Card at the counter in any participating Seafolly Concept store.

6. Lost, stolen or damaged Gift Cards

6.1. Seafolly accepts no responsibility for the loss, theft or destruction of Seafolly Gift Cards and Seafolly has no obligation to replace or refund the value of lost, stolen or damaged Gift Cards.

6.2. You are liable for all transactions on your Seafolly Gift Card, including where your Gift Card has been lost or stolen.

6.3. Seafolly is entitled to prevent further use or the redemption of the value contained on any Gift Card if:

(a) you report that it has been lost, stolen or damaged; or
(b) Seafolly believes or has reason to suspect that the Gift Card has been or will be used in a manner that contravenes these Terms of Use or is unlawful, misleading or deceptive, unfair or causes detriment to any other person.

7. Changes to Terms of Use

Seafolly reserves the right to change any of the terms contained in these Terms of Use, including the adding or removing of Seafolly stores at which the Gift Card may be used, at any time without notice.

8. Queries or complaints

If you have any queries or complaints regarding the purchase or use of the Gift Card, please contact the Seafolly Customer Care team:

Seafolly Australia: customercareau@seafolly.com.au on 1300 420 811 within Australia or +61 2 9291 8309 from outside Australia

Seafolly United States: customercareus@seafolly.com.au on +1 213 510 2926

Seafolly Singapore: customercaresg@seafolly.com.au on +65 800 852 5046

Seafolly United Kingdom: customercareuk@seafolly.com.au on +61 2 5850 3739 (+44 8082 58422)

9. Applicable law

9.1. These Terms of Use are to be construed and enforced in accordance with the laws of New South Wales, Australia. Any dispute arising from your receipt or use of a Gift Card is exclusively subject to the jurisdiction of the courts of New South Wales, Australia (including the Federal Court of Australia).


All Terms & Conditions relating to the competition can be viewed here.


    Seafolly values your privacy


    Seafolly keeps confidential all personally identifiable information you provide us.

    If you register your details with us, or order a catalogue, your information allows us to communicate with you about our products, promotions and activities.

    The information that you provide us through our website will be used to update our customer database. This information is for Seafolly’s internal use only, and is used for the purpose of customer communication.

    If you purchase any of your products online, we will also use the information you provide us to process your order and its delivery to you.


    We like to know that the personal information you provide us is accurate, complete and up to date. If you notice that your personal information is missing or incorrect, you can update your details online on our website.

    So that we can continue to offer you great offers and promotion info, we give you the opportunity to say yes to being contacted by Seafolly. This is totally your choice and you can opt out of the future contact whenever you want.

    If you would like your name deleted from the database please email customercareus@seafolly.com.au requesting deletion. You will be deleted from our database within 48 hours.


    When we collect, hold and use your personal information, we do so primarily to sell and promote our product to you and to improve on the range of our offerings. For example; to learn of your likely preferences so that we may promote our goods and services to you in a way which may be of most interest to you; and to assist in investigating your complaints and enquiries.

    We disclose personal information we collect for purposes which are incidental to the sale and promotion of our goods and services to you. For example, we may disclose your personal information within our group, to service providers who assist us in our day-to-day business operations and as part of buying or selling businesses.

    We may collect, hold, use and disclose your personal information for other purposes which are within reasonable expectations. For example; your name (a possibly your suburb) if you win a Seafolly competition, or your name and postal address to organisations that assist us with customer communications.

    When marketing to you, your personal information is only ever used or disclosed for Seafolly’s own purposes. You may opt out of our direct marketing to you. Our direct marketing materials will tell you how to do this.


    We ensure that any personal information we no longer need is either destroyed or that you become permanently unidentifiable from the information.


    Seafolly asserts copyright and all other intellectual rights in relation to the content of this Internet site and code used to create it, unless stated otherwise.

    Seafolly also reserves copyright and all other intellectual property rights in relation to all of its documents and images appearing on or linked to this web site. Users of this website may download a single copy of these documents or images for their personal use only.


    For further information on Seafolly, or if you have any questions about the personal information we hold about you, why we hold it and how we use and disclose your information, please customercareus@seasfolly.com.au or call +1 213 510 2926. Physical mailing address: SEAFOLLY, Building 3 & 4, The Mill, 41-43 Bourke Rd, Alexandria, NSW 2015, Australia.

    More information on privacy legislation is available from the Federal Privacy Commissioner .

    This Privacy Policy applies to Seafolly Holdings Pty. Limited, (ACN 602 624 466), 3&4 The Mill, 41-43 Bourke Road, Alexandria NSW 2015, Australia, and all of its related entities in Australia, United States, Singapore and United Kingdom (referred to in this document as "we", "us" or "our"), including our Australian-based business Seafolly.


    EqualWeb is committed to promoting digital accessibility for people with disabilities. We are continually improving the user experience for all site visitors and applying the relevant accessibility standards. EqualWeb has taken careful measure to ensure an excellent user experience, regardless of the assistive technology being used to access this site.


    This is to confirm that this site has been reviewed by software developers and remediated to meet standards set by the WCAG 2.1 (Web Content Accessibility Guidelines 2.1) at the AA level. The WCAG 2.1 AA level covers a wide range of recommendations for making Web content more accessible. WCAG 2.1 AA level guidelines include specific details on how to develop accessible Web content. This statement certifies that specific techniques were met for the Success Criterion detailed by WCAG. As a result, this website`s content has been made more accessible to a wider range of people with disabilities, including blindness and low vision, deafness and hearing loss, learning disabilities, cognitive limitations, limited movement, speech disabilities, photosensitivity and combinations of thereof. By implementing and adhering to these guidelines, this website`s web content has also become more usable to users in general. Using the accessibility widget is subject to our privacy policy which can be found at the company`s website.


    EqualWeb`s Automatic system, team of developers, designers and content accessibility experts has reviewed, remediated and tested this website by performing multi-layered accessibility testing and analysis of the new and updated accessibility measures and web content. As part of the process to make this website more accessible, adjustments were made which include JavaScript & CSS work. The process also included accessibility modifications for assistive technologies (e.g. NVDA, JAWS etc.). Below is a complete list of accessibility modifications and functionalities made.


    Our mission goal is to be able to support the widest array of browsers and assistive technologies as possible. We have therefore invested efforts to support popular systems with high market share, including Safari, Chrome, Firefox, and Opera. We have also addressed JAWS and NVDA assistive technologies for Windows and MAC.

    • Enables keyboard navigation
    • Enables smart navigation
    • Blinks Blocking
    • OCR Image description
    • Fonts - Ability to increase and decrease the site font, adjust, align etc`
    • Voice command the browser using your voice
    • Change color contrast based on dark background
    • Change color contrast based on a light background
    • Change the Site`s colors
    • Matching and monochrome option for color blind people
    • Change the font for readability
    • Increase the cursor and change its color to black or white
    • Increase the display to 200%
    • Highlight links on the site
    • Highlighting headers on the site
    • Display an alternative description of the images
    • Increase the content chosen by the cursor, showed in a tooltip
    • Describe words by mouse selection
    • Displays the site`s contents in a new window clearly and readable
    • Enables users to type contents using the mouse


    Accessibility of this website relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

    • HTML
    • WAI-ARIA
    • CSS
    • JavaScript

    These technologies are relied upon for conformance with the accessibility standards used.


    Despite our efforts to ensure accessibility of this website, there may be some limitations. Below is a description of known and possible limitations, and potential solutions. Please contact us if you observe an issue not listed below.


    When 3rd party components or websites are used on the website, such as Facebook, Instagram, YouTube, Twitter, chats and others, which are not controlled by us, may present challenges for individuals with disabilities that we are not able to remedy.
    Here are samples of Accessibility Policies provided from some 3rd party sites:
    Facebook accessibility policy
    YouTube accessibility policy
    Instagram accessibility
    Twitter Accessibility
    LinkedIn Accessibility


    It is our intention to resolve any complaint to your satisfaction, however, should you have any questions about our accessibility policy, including any requests to exercise your legal rights, please contact customercareus@seafolly.com.au or call +1 213 510 2926.


    Despite our efforts to make site browsing accessible for people with disabilities, some pages may yet to be accessible, or the appropriate technological solution has not yet been found it is possible that some pages or sections on this website have Human mistakes, for a variety of reasons. We are dedicated to keep improving the accessibility features and interface of our product.
    Notice something wrong? you are most welcome to reach out to us at customercareus@seafolly.com.au or call us at +1 213 510 2926.


    Despite our efforts to make site browsing accessible for people with disabilities, some pages may yet to be accessible, or the appropriate technological solution has not yet been found.
    We continue our efforts to improve site accessibility as much as possible, with the belief and moral commitment to enable the site to be used by the general population, including people with disabilities.
    To contact Seafolly please email customercareus@seafolly.com.au


    • Typical delivery time frame is 1-3 business Days (please allow extra time during sale periods)
    • All orders are dispatched with Australia Post, DHL, Couriers Please and TNT
    • Shipping charges are non-refundable
    • We give authority to leave parcels – if this will cause inconvenience, we suggest sending the item to a business address.


    We accept returns within 30 days of purchase, provided you have the following:

    • Proof of purchase (order number)
    • Item/s are in their original condition, with tags and hygiene stickers still attached.

    ​Please note: Unfortunately we are unable to accept returns or exchanges on our Final Sale items due to change of mind, unless deemed faulty.


    Seafolly reserves the right to retract any promotion/competition at any time.​

        End Of Season Sale | Up To 60% Off Selected Styles

        • Offer starting 06th June 2024 at 12.00am AEDT.
        • New Styles in Sale. Prices As Marked.
        • Promotion has been auto applied before checkout.
        • Offer cannot be redeemed on any purchases made before promotion start date.
        • Discount cannot be used in conjunction with any other offer.
        • Standard online returns policy applies unless stated otherwise. Please visit our Delivery & Returns page.
        • Offer can be redeemed Online and at selected Seafolly concept stores while stocks last.
        • The promotion cannot be applied to an order that has been completed, nor can the relevant promo code and discount be applied to an invalid order.
        • If you are unsure how to complete this promotion, please contact our customer care team before finalising your order.

          2 for $100USD Essentials

          • Offer available on Seafolly Ladies Essentials range only, while stocks last.
          • You must, in one transaction, purchase two (2) or more Seafolly Essentials bikini separates to be eligible for this discount. The discount is applied automatically at the checkout.
          • Individual prices as marked.
          • Your order must contain two (2) or more of the selected products to receive this offer. If one (1) promotional item is refunded, the remaining promotional item will be charged at the standard advertised price to the customer.
          • Offer cannot be used in conjunction with any other discount promo code offer.