Chase the Sun
This season you’re invited to embrace the spirit of the Australian summer with Chase the Sun. The pleasure derived from the sun is simple; uncomplicated and pure. It inspires us to remember fondly, dream optimistically and live with a smile. Chase the Sun is a gateway to your own tropical escape, creating sun drenched adventures all year long. Prints and colours inspired by nature ground the collection, creating a sense of connection, and fueling the longing for a tropical escape.
Life is Beautiful
Or “La Dolce Vita” as they say in Italy, captures the joy of being by the ocean and at one with nature. Our European inspired collection features fruits, florals, textured gingham and palm prints straight from an Amalfi Coast postcard.
Seafolly Collective is our range of timeless classics, combining the very best of our past and new swim styles. This more sustainable collection is crafted from high quality recycled fabric. The perfect balance of quality, versatility, comfort and fit, you can rely on Seafolly Collective season after season.
Meet Our Fresh Faces
Our fresh faces Billie Jean, Elle Wagner & Rae Rodriguez embody the Australian summer spirit, each owning a unique summer style safe in the hands of Seafolly fit.
Escape to Summer Campaign 2021
A campaign featuring new global ambassador Gabriella Brooks. Escape to summer with an intoxicating mix of 70’s styling, saturated colours, playful scenes, innovative new fabrications and of course the infamous Australian beach lifestyle.
The Escape to Summer Campaign
Join us on social next week for the first look at our new Escape to Summer Collection and our new Global Ambassador.
Always Seafolly Campaign 2021
Inspired by the dream of empowering women to feel confident and look great on the beach always, the #AlwaysSeafolly campaign inspirits the unique feeling of embracing your true self and being at one with the beach and to #FeelThatWay.
Live The Beach Campaign 2021
With the essence of stunning Australian beaches at its heart, the #LiveTheBeach campaign featuring Lara Worthington celebrates our unique culture and heritage anchored in optimism and natural beauty.
Georgia Fowler Campaign 2020
Georgia Fowler and Charlee Fraser make a statement in our latest Summer Collections at Seafolly. This season, we are celebrating our legacy, our home and the Seafolly summer. Dive into new styles reminiscent of the 70’s, new sustainable fabrications and innovative design.
Whitsundays Preview 2017
The Whitsundays is the epitome of a tropical paradise, and the perfect setting for our Preview 2017 campaign starring Seafolly darling, Jess Hart and Finnish beauty Olivia Aarnio. Join us for Preview 2017 as we cruise the Whitsundays.
Interview with Jess Hart
Get to know our campaign face for High Summer 2017 and Seafolly favourite, Jess Hart. Campaign shot in The Whitsundays, Australia.
Welcome to the Whitsundays High Summer 2017
We have brought back one of our most recognisable and loved faces, Jess Hart as the face of our High Summer 2017 campaign shot in the incredible Whitsundays! Stills shot by Simon Upton. Welcome to Seafolly. Welcome to the Whitsundays.
Welcome to Broome Summer 2016
You fall in love with Broome Western Australia as soon as your feet hit the ground and you absorb its raw beauty at every turn. Broome was the perfect location for our Summer 2016 shoot. Stills shot by Simon Upton, the 'Welcome to Broome' campaign stars Bridget Malcolm and Alena Blohm. Welcome to Seafolly. Welcome to Broome.
Meet Bridget Malcolm
For Bridget, there’s no greater feeling than being back on home soil – and Broome truly anchored her back to the Aussie way of life. With our active outdoor lifestyle, her athletic, natural, girl-next-door appeal makes her a great fit for Seafolly.
Meet Alena Blohm
This was German beauty Alena Blohm's first time in Australia, and like so many before her, she was in awe of our stunning coastal beauty.
The Byron Bay Film
The welcome sign on the road to Byron Bay invites visitors to 'cheer up, slow down and chill out'. We were fortunate enough to meet and hang out with some amazing locals and experience firsthand their spirit and passion for the area for our Seafolly Spring 2016 shoot.
Welcome to Byron Bay 2016
Discover the Welcome Byron Bay campaign, shot by Ben Watts starring Shanina Shaik, Nadine Leopold and Hannah Ferguson.
Meet the Stingrays
Discover the incredible local Byron Bay ocean swimming club, the Stingrays, proving age is merely a number.
Shanina Shaik is one of the stunning faces of the Seafolly 2016 ‘Welcome to Byron Bay’ campaign. Watch her interview.
Nadine Leopold is one of the stunning faces of the Seafolly 2016 ‘Welcome to Byron Bay’ campaign. Watch her interview.
Hannah Ferguson is one of the stunning faces of the Seafolly 2016 ‘Welcome to Byron Bay’ campaign. Watch her interview.
Preview 16 Sunset Diaries
From the bohemian beaches of Tulum to the paparazzi bulbs of Miami, we now find ourselves looking to the familiar shoes of home, Australia for Seafolly Preview 16 campaign.
Gigi Hadid for Seafolly Australia, Summer 15
Seventy-two frantic but fabulous hours spent in Seafolly. South Beach provides the perfect backdrop for Gigi Hadid, a woman at the height of her game.
Gigi Hadid for Seafolly Australia, Preview 15
Captured by renowned fashion photographer Enrique Badulescu. Set against the confectioner sugar sands and jade-green water of Tulum, Mexico.
Seafolly X Panama Collaboration
Panama - "Stay Forever" (Official Video)
This video is a video collaboration between Panama and Seafolly, directed by Daniel Askill and starring Martha Hunt.
Seafolly Call of Summer
Captured by world renowned fashion photographer Enrique Badulescu, Hunt is set against a backdrop of white silica sand and the azure waters of Whitehaven Beach in the Whitsundays.
Seafolly Endless Summer
Shot at Sydney's Bondi Beach, the Seafolly 2014 campaign provides the perfect recipe for an endless summer, when fashion and comfort is the order for the day.