SF World

One of the best things about wearing dresses is that it doesn’t take many layers, or much effort, to put together an amazing outfit. Whether you’re hitting the beach, a bar...

From Instagram to Ipanema, high-cut bikinis are once again taking over the swimwear world. Pioneered by icons such as Pamela Anderson and revitalised, some 30 years later, ...

ACTIVE SWIM Sleek lines and sports inspired mesh swimwear are this seasons must-have. A swim collection offered in classic black, with multifunctional bikini styles that...

Meet Cassey Maynard, CO-Founder of BUF Girls and all round fitness babe. Thanks for joining us on the Seafolly Insider, babe! Let’s start with the facts, where did you grow...

Every summer, bikinis are always a statement style piece. With a whole range of new designs, shapes and cuts available at Seafolly, you are certainly spoilt for choice, wit...

We celebrate women every day and today is no different. We are taking you behind the brand to spotlight some of the women who don’t often have a light shone on them, but sh...

5 MINUTES WITH SHANINA SHAIK Since her early days on Aussie TV show Make me a Supermodel, Melbourne born Shanina Shaik (who has Lithuanian, Pakistani and Saudi heritage) ...

Hey babes, did you hear? #FITFOLLY has officially launched and here are the pictures to prove it! In February Seafolly hosted an exclusive AquaFit class for a dream team ...

CATCHING UP WITH OUR GIRL NEXT DOOR It’s fair to say Bridget Malcolm has come a long way since literally being ‘plucked from the crowd’ in Perth in 2007 and finishing in t...