SF World
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Made for you, with your name on it!
Our swimwear is designed for you, your body and your style so it is only natural for it to have your name on it. For one day only, we invite you to make a permanent mark... -
5 Beach Bag Must-Haves
When you are heading out to the beach, it can be easy to forget an important item or two, so we’ve put together a list of 5 beach bag must-haves. From summer essentials li... -
A Hue to Summer In
Sun seeking babes, head-to-toe yellow is calling your name now, more than ever! What better colour to radiate the shade of summer than a hue that screams sunshine? Butter... -
It's Competition Time!
Hey Seafolly babes! We know more than anyone that the best summer memories are spent in babin bikinis, complimented with glowing skin, so it’s only natural that you captur... -
Your Summer CHECK List
Say hello to pretty and preppy check-style prints as they return to your wardrobe this season in an uber-chic colour palette of Chilli Red and Indigo. Inspired by French ... -
The Perfect 'Play' One Piece
THE PERFECT ONE PIECE You want a one piece that’s flattering and fits beautifully. That feels comfortable and feminine. That you can stand up paddle board in. Meet the Bl... -
Seafolly Embraces Festival Thrills
Summer style in the USA officially kicked off in February at Coachella Music Festival, and to celebrate Seafolly collaborated with Australian based influencer @chloechapman... -
Seafolly Celebrates Mothers Day
To celebrate Mother’s Day this year, Seafolly partnered with a mix of high end industry names and micro Mother-influencers to share the Seafolly way of life and open up a... -
Seafolly Style Series - Beach to Bar
From the beach to the bar and beyond! Wherever you are, we know it has to be done in style. This month we’re highlighting the newest styles to hit the stores while highligh... -
Love your body, we do!
Here at Seafolly, we know more than anyone what it means to feel comfortable in your own skin, not just in your swimwear! That’s why we’ve partnered with the babes at BUF g... -
Beautiful Seafolly
THE SEAFOLLY SWIMWEAR RANGE Synonymous with the Australian beach lifestyle, the Seafolly swimwear collection has been helping shape summer memories since 1975. Seafolly ...