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Challenge Accepted #womensupportingwomen
In light of the current movement surrounding the Istanbul Convention, we have decided to join many other women in our social media community to recognize our appreciation a... -
WIN the ultimate weekend away with your best babes!
Picture yourself sipping on bubbles in the sun, wearing head to toe Seafolly, surrounded by your best babes – dreamy right! Chandon and Seafolly have joined forces yet agai... -
Why You Should Dare to Bare: The Brazilian Bikini Cut
In the last few years, the Brazilian bikini has been making waves all the way from Instagram to Ipanema. Straddling the line between a classic-coverage bikini and a thong, ... -
Women of Seafolly: Five minutes with the super talented Gemma O'Brien
Introducing Australian artist, Gemma O’Brien. She’s not only making waves around the world for her amazing illustrations, but she’s also the most gorgeous, down to earth, b... -
What is Folly?
Folly is in our name and in our nature. It is a part of who we are here at Seafolly. We couldn’t wait to share this video of some of the women behind the scenes at Seafolly... -
New In Apparel: Double Cloth
Celebrate effortless style this summer with our Double Cloth apparel collection. Made to wear on and off the sand, our Double Cloth apparel is 100% natural cotton, breath... -
Meet Stefan
Meet Stefan! Photographer, Father, True Blue Aussie, and friend of the brand One thing we can thank this year for is gaining perspective on the elements that create true ... -
Meet Shimma Marie
5 Questions with Model Shimma Marie As we hero our unique island home this season, meet local beauty Shimma Sunrise Marie, one of the faces of our ‘Love Australia’ campa... -
Meet Sarah Ellen
5 Questions With Sarah Ellen Shot on the shores of our relaxed northern neighbour, Manly, Sarah Ellen graces our newest collections 1. Describe Australia in 5 words ... -
Behind the Scenes: SUMMER IS CALLING
Let us take you behind the scenes as home-grown beauties Georgia Fowler and Charlee Fraser grace our Summer 2020 collection on the shores of Bondi Beach. This year marks... -
Behind The Scenes with Elyse
We’re taking you behind the scenes! Come away with us… we’re taking you on set with Elyse Knowles and our talented team to show you how our campaign comes to life. The the...