The Gift Edit | Discover Now Missed shipping deadline? Give the gift of the SEAFOLLY GIFT VOUCHER Discover New Arrivals | Shop Now

  • Modal dialog for currency changer

  • Stores
  • Help
  • Meet Alena Blohm

    Meet Alena Blohm

    AN AWE-INSPIRING INTRODUCTION TO AUSTRALIA This was German beauty Alena Blohm’s first time in Australia, and like so many before her, she was in awe of our stunning coast...

    Read More

  • FOLLY MAKER

    Folly Maker

    In case you missed it, the stunning Alexandra Dedich seriously owned the page in the Daily Telegraph last weekend. We are inspired by her confidence and how much her fun lo...

    Read More

  • Fit is a Feeling

    Fit is a Feeling

    As fit experts since 1975, Seafolly know you’re not just a size, a number or the shape of a fruit. They know Fit Is a Feeling, and they know the importance of finding...

    Read More

  • WELCOME TO BROOME

    Welcome to Broome

    THE EPITOME OF THE AUSTRALIAN BEACH You fall in love with Broome as soon as your feet hit the ground and you absorb the raw beauty at every turn. The barren red earth car...

    Read More

  • WELCOME TO HIGH SUMMER 2017 STARRING JESS HART

    Welcome to High Summer 2017 Starring Jess Hart

    JOIN US AS WE WELCOME BACK ONE OF OUR MOST BELOVED FACES We are thrilled to welcome home Jess Hart, one of our most recognisable and loved faces. Jess first became the...

    Read More

  • WELCOME TO BYRON BAY

    Welcome to Byron Bay

    WELCOME TO SEAFOLLY Blue skies that stretch forever, warm golden sand and welcoming waves – there’s no place like the Australian beach. We should know, we were founded t...

    Read More

  • MEET OUR HAIR STYLIST

    Meet Our Hair Stylist

    SOPHIE ROBERTS 1. How did you get your start in the industry? I began as an assistant make-up artist and quickly realised there were fewer hairstylists in the fash...

    Read More

  • Q & A WITH JESS HART

    Q & A with Jess Hart

    OUR CHAT WITH OUR GIRL – JESS HART 1. Welcome back Jess! How does it feel to be back in Australia shooting with Seafolly? It’s so great to be back. The Seafolly campaign...

    Read More

  • MEET OUR STYLIST

    Meet Our Stylist

    SARA SMITH 1. How did you get your start as a stylist? Moved to london age 17 to start course in fashion journalism and styling, but ended up working my way up the ladd...

    Read More